Site Visit: Marie Curie Cancer Care

The charity uses less content and more videos on its new-look site

Marie Curie Cancer Care website
Marie Curie Cancer Care website

Organisation: Marie Curie Cancer Care
Agency: TMW
Spend: Undisclosed
Accessibility: W3C AA

Marie Curie provides care for terminally ill cancer patients. It employs 2,700 nurses, doctors and healthcare professionals, and helps about 29,000 people a year.

Development

The charity decided to relaunch its site a year ago. It was felt that, although the old site had lots of information, much of it was difficult to find. The new version, which was launched last month, adopts a 'less is more' approach by halving the content and improving navigation so patients and carers can get faster access to information they need.

Design and content

Many people who visit the site are terminally ill and know very little about Marie Curie Cancer Care and its work, so signposting on the home page is crucial. There are tabs for patients, carers and families, as well as nurses and hospices - Marie Curie is the second largest provider of hospice beds in the UK after the NHS - so visitors can go to the sections relevant to them. The "where your money goes" tab takes visitors to a video. Shopping is given greater prominence.

Special features

There are lots of videos informing viewers of the charity's activities, with more to follow. The old site generated £3m and it is hoped the new elements will increase this figure.

Marie Curie Cancer Care says:

"The site enables us to take forward our online presence. There has been a complete overhaul of content and we have made it much easier for patients and carers to access the support and information they need, when they need it.

Equally crucial was for the website to act as an effective income generator."

Score
Navigation: 5
Accessibility: 4
Innovation: 3
Content: 4
16 out of 20

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now