Organisation: Mind
Agency: Chameleon
Spend: £40,000
The mental health charity Mind has launched a microsite called Memory Space to help people remember loved ones who have died.
Development
Mind began to develop the site after it noticed a significant number of donations coming from fundraisers who had set up pages on websites, including JustGiving, in memory of a lost friend or family member. The charity wanted to create an online tribute fund to give these fundraisers a space of their own online to remember their loved ones.
Design and content
The charity wanted to bring its supporters to the fore of the new site, and the people-centric design emphasises this. Visitors are encouraged by clearly marked links to create their own spaces.
The home page features a bar of images along the bottom, showing memories that have been created. Clicking on them brings the visitor to the fundraising campaigns that have been set up. Widgets show donations and allow visitors to donate.
Accessibility The simple design is easy to navigate and the site's mission is clear. A central hub gives you all the information you need to get started and the individual pages are self-explanatory.
Special features
Users can customise each area with videos, pictures and messages. They can then be shared across social media and on the site's home page.
Mind says:
"Many of the people we speak to want to remember a loved one in a tangible way, so we wanted to give these fundraisers a space of their own. An online tribute fund seemed the ideal way of doing this."
SCORE:
Navigation: 5
Accessibility: 4
Innovation: 3
Content: 3
Total: 15 OUT OF 20
