Organisation: Missing People
Agency: Alienation Digital
Alienation Digital won a competitive pitch to redesign Missing People's website in August 2010. The initial brief was fairly open - the charity felt its old website was outdated and lacked the quality of branding that the charity needed. It also wanted to be able to upload profiles of missing people to the website more quickly. The development of the site took four months and involved in-depth discussions between the agency and the charity, during which several designs were proposed.
Design and content
The new site makes use of pink, which was the main colour on the old site. There are a number of "banner" images of missing individuals and family members. The idea was to show "real stories that affect real people", according to an Alienation Digital spokesman. The website also has a "missing rights" section to campaign on issues such as reducing the financial burden on families who might be liable for debts of missing relatives, and on families' access to support.
The new site allows the charity to upload profiles of missing people and integrate them with Facebook pages and Twitter accounts. It also has regional pages because people become more engaged if somebody goes missing in their area, according to the Alienation Digital spokesman.
Missing People says:
"The charity aims to build a dedicated community of people across the UK ready to join the search online, at work and in their neighbourhoods. The web platform forms the basis of this e-volunteering, where followers can join in by downloading a missing poster or sharing and discussing an appeal."
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