Site Visit: Ovarian Cancer Action

The charity enlisted volunteers from its target audience to help develop the new website, which is designed to be more user-friendly

The new Ovarian Cancer Action website promotes information about the charity's research
The new Ovarian Cancer Action website promotes information about the charity's research

Organisation: Ovarian Cancer Action
Agency: Electric Putty
Spend: Not disclosed

The charity felt that its old website was not an accurate reflection of its brand. The information it carried was too complex and the navigation was complicated. The new site has been constructed to make it easier to use, to increase the charity's reach, as it targets women worried about symptoms, fundraisers and opinion formers, and to promote the work of its dedicated ovarian cancer research centre. The charity declined to reveal how much it spent on the site because it received a discount from the agency.


A new logo and visual identity were created to coincide with the launch of the website. The charity wanted the site to provide information about ovarian cancer symptoms and the research the charity funds. Volunteers from its target audience were used to develop the site.

Design and content

The charity wanted the new website to be responsive to mobile and tablet platforms, to make social media more prominent and for users to be able to search the site easily. The site is bright and uses plenty of photographs. A section called Your Stories has been created to enable people to feel they are not alone with the disease. People can now interact more easily with the charity through online forms and the facility to post comments.

Special features

A bespoke risk tool enables women to explore their family history of ovarian cancer and their own personal risk of developing the disease.

Ovarian Cancer Action says:

"We wanted the site to reflect how we are different from other ovarian cancer charities in that we have a dedicated research centre. We wanted this to be portrayed in an authoritative tone."

Navigation: 5
Accessibility: 4
Innovation: 3
Content: 5
17 OUT OF 20

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