Organisation: Sense International
Agencies: Spencer Du Bois and Fat Beehive
Spend: £16,000
Sense International is a charity that supports deafblind people in Bangladesh, India, Kenya, Tanzania, Peru, Romania and Uganda.
Development
The charity decided to ditch its website and create a new one that is easier to navigate and more engaging. Sense International also wanted the new site to be interactive and accessible to supporters, donors and those who are interested in international development. The charity enlisted the services of the branding agency Spencer Du Bois to design the website, and Fat Beehive was charged with building the new design.
Design and content
The site was designed to incorporate the charity's newly developed visual identity and colour palette. New to the site is an online payment function for donations and the facility to register for events, both of which the charity says have already resulted in a marked increase in funds.
The charity decided to run a social media feed on the home page to encourage engagement with its supporters.
Special features
The new site includes a blog section, which will be regularly updated with commentaries from those working in the field and at Sense International's head office in London, as well as from trustees and ambassadors of the organisation.
Sense International says:
"The new website is easier to navigate, but with more information, and will help us keep our supporters up to date on our campaigns, both international and UK-based. It will make donating to Sense International easier than ever before. By incorporating a large section for deafblind people's stories and a blog, we will be able to share the stories of the people we are supporting around the world and update our supporters on our work."
SCORE:
Navigation 4
Accessibility 4
Innovation 3
Content 3
Total: 14 out of 20
