Site Visit: World Jewish Relief fundraising website

The charity has developed a website dedicated entirely to its fundraising

World Jewish Relief fundraising website
World Jewish Relief fundraising website

World Jewish Relief

Agency: Totally Communications

Spend: £11,500

World Jewish Relief, which was founded in 1933, is the main overseas aid arm of the UK Jewish community, providing food, medication and fuel to Jewish people around the world.

Development

Most charities incorporate fundraising on their websites, but WJR has departed from the norm by developing a separate fundraising site, www.mywjr.org.uk. Launched about a year ago, it was funded by a gift from a major donor and promoted in the Jewish press and in emails to the charity's supporters. Links with the charity's main site are expected to be improved when the latter is redesigned at the end of the year.

Design and content

The site follows a fairly standard design and requires a log-in account. Visitors can set up their own sponsorship pages and create pages for any chosen fundraising activities, such as challenge events and bar and bat mitzvah twinning. Donors can customise their pages with their own photos and view messages of support.

Special features

The concept of the site is highly unusual: a dedicated fundraising page, similar to sites such as Just Giving, but for donations purely to WJR and without commission charges. The site displays the Fundraising Standards Board tick logo, indicating membership. So far, it has attracted 300 new donors, whose data has been captured for future fundraising, and generated £40,000.

WJR says:

"The revolutionary online fundraising service is the first non-commission sponsorship site that has been specifically designed for a Jewish charity, ensuring that all proceeds go directly to WJR and the clients it supports."

SCORE
Navigation: 4
Accessibility: 3
Innovation: 5
Content: 3
Total: 15 out of 20

Topics:
Communications

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