Sixty organisations have committed to signing up to payroll -giving schemes on Giving Tuesday as part of a match-giving initiative launched by Workplace Giving UK.
The payroll-giving agency has pledged to contribute an extra £10 to the first donations made by employees at each of these organisations, which include Edinburgh and Canterbury city councils and the investment manager Aspect Capital, provided the employees agree to donate a minimum of £5 gross per month to a charity listed on the Workplace Giving website.
Giving Tuesday takes place for the first time in the UK on 2 December and is being organised by the Charities Aid Foundation.
The event was started in the US two years ago to encourage the public and businesses to do something charitable on the Tuesday after Thanksgiving, the national holiday celebrated in the US, and now runs in Australia, Canada, Israel, Mexico and Singapore as well.
Workplace Giving is calling on other organisations to sign up to the scheme. In order to qualify for the £10 match-giving benefit, employers must have promoted the scheme via email in the week proceeding Giving Tuesday or on the day and employees must have signed up on 2 December or during the following week.
"Giving Tuesday is a great opportunity to put charitable giving at the top of the agenda in the run-up to Christmas, but we wanted to do something that would mean that the generosity of employees had a lasting effect," said Peter O’Hara, managing director of Workplace Giving UK.
"If employees to sign up to Workplace Giving rather than give one-off donations, not only will the charities of their choice receive donations as tax effectively and seamlessly as possible, but employees will also continue to give for an average of eight years through their pay."
O’Hara said that a monthly net donation of £10 from a higher-rate tax payer – which the charity would receive as £16.67 gross – would be worth more than £1,600 to the charity over eight years.
A spokeswoman for Workplace Giving said there was no cap on the amount of funding available from the agency for this initiative.
Workplace Giving is encouraging employers that already have payroll-giving schemes to remind their staff that they can donate to any charity straight from their pay.
Employers that want to sign up to the £10 match-giving scheme should contact Workplace Giving on 020 8731 5130 or at firstname.lastname@example.org.