The Small Charities Coalition is to drop the reference to the Charity Trustee Networks in its name and change its logo as part of a rebrand to take effect in the next few days.
Charity Trustee Networks, which provides support and networking opportunities for charity trustees, merged with the Small Charities Coalition in March 2011. The coalition provides support largely to charities with incomes of less than £1m a year.
At an event to celebrate the fifth anniversary of the coalition last night, Simon Hebditch, chair of the charity, announced the rebrand. He said that members of the trustee network had been supportive of the change: "It was they that said ‘yes, we should change the name’ and basically everyone was united."
The new logo features a series of different coloured interlocking rings to represent the way the coalition collaborates with its stakeholders. It is also accompanied by the tagline "informing, supporting and connecting". Alex Swallow, chief executive of the coalition, said: "The new logo and tagline try to describe the way that we work with our members and stakeholders."
"This is a proud moment for us as an organisation, but it isn’t just about us," he said. "It’s about all small charities out there, many of whom don’t get the attention or praise they deserve."
The Small Charities Coalition was founded by Patrick Cox five years ago with help from the Directory of Social Change. Cox set up the support charity following the difficulties he experienced founding the Male Cancer Awareness Campaign.
The Small Charities Coalition now has more than 6,000 members and had an income of more than £170,000 last year.