Small donations 'cut generosity'

The trend for charities to ask donors for ever smaller sums is not in the long-term interests of the sector, according to Mark Astarita, head of fundraising at the British Red Cross.

He told the International Fundraising Congress in the Netherlands last week that saving the world for £2 or £3 did not work. "Donors are becoming less generous and are just going with the cheapest charity option," he said.

But Giles Pegram, director of fundraising at the NSPCC, disagreed. "The average gift per donor is increasing each year," he said.

- See Fundraising news, page 7.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now