Snogs top songs for charity txtrs

Target Tuberculosis was forced to consider changing the name of its latest fundraising initiative from Songfactor to Snogfactor after being inundated with mistyped text messages.

Inspired by reality TV hit series The X Factor, the Brighton charity launched a competition for aspiring songwriters. Entrants were asked to write songs and the 10 best were uploaded onto the internet. Members of the public were invited to vote for their favourite song by sending a text message.

But a mixture of predictive text and poor spelling meant the charity was soon bombarded with votes for 'snogs' rather than 'songs'.

Fortunately, with the help of text message specialist FastSMS, a new field was created to ensure the 'snog' votes were counted too.

David Pride, director of FastSMS, said: "Predictive texts can be temperamental, but we thought changing the name of the competition might be extreme.

"Maybe it has given them some ideas for their next fundraising project."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now