People to People Fundraising: Social Networking and Web 2.0 for Charities uses hands-on techniques and case studies to explain how non-profit organisations have used the internet to encourage large numbers of people to support a charity or cause.
The book reveals how to use MySpace and Second Life to influence social change, how to influence single-gift web donors to become regular givers and the power of celebrity in building communities.
The book will be launched at a seminar by its editor, Ted Hart, founder of the ePhilanthropy Foundation, and Steve Bridger, former Oxfam campaigner and social media consultant.
Howard Lake, founder of online charity resource UK Fundraising, said: “It’s a timely, thoughtful guide to the urgent importance of social media to non-profits from leading practitioners around the world.”
Details of the launch are available at online.