Standards board prepares to extend awareness campaign

The Fundraising Standards Board is hoping to roll out its public awareness campaign to local authorities around the UK after a successful pilot initiative in Hull.

"Look for the tick": FRSB's poster campaign
"Look for the tick": FRSB's poster campaign

The FRSB launched the pilot earlier this month in a joint venture with Hull City Council and Hull Community Voluntary Services. The aim was to get potential donors to look for the FRSB's tick logo on fundraising material if they are approached for donations.

Hull was chosen for the pilot because Hull Community Voluntary Services had managed to sign up 60 members to the FRSB over the past year.

Bonnie Green, spokeswoman for the FRSB, said the campaign would be extended to other local authority areas after its trial run in Hull.

"The Hull initiative is seen very much as a pilot," she said. "We would be very keen to roll this out with other councils and community voluntary services, and will actively be looking for opportunities to do so."

"Hull CVS has done a great job by getting 60 local organisations to join the FRSB, so there is clearly local support for self-regulation - after the launch of the campaign, there has been some follow-up from local charities about joining the FRSB."

Green added that the cost of the campaign was minimal because Hull Council paid for the printing of the posters and displayed them at JC Decaux poster sites that were donated to the council for community use.


The FRSB is considering working with local authorities across the UK to increase use of its logo on charity publicity material

The scheme was piloted in a joint venture with Hull City Council and Hull Community Voluntary Services

Hull CVS had previously signed up 60 local charities for the FRSB

Hull Council paid for promotional posters.

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