Start - HRH the Prince of Wales' Charity

Prince Charles's charity's sustainability initiative, Start, has launched a Facebook campaign to encourage the public to try living more sustainably

Start's campaign
Start's campaign

What is it?

Start, the initiative inspired by the Prince of Wales to encourage simple steps to sustainable living, has launched the Start Today Clinic, which uses Facebook to offer bespoke advice directly to the public for the first time. ‘Eco-pioneers’, including Blue Peter’s Chris Collins, are giving individual guidance about sustainable living as part of the campaign.

How does it work?

Members of the public have been posting questions on Start’s Facebook wall since 1 November and a member of the Start team and pioneers answer within 24 hours. Questions can be related to clothes, food, travel or how to make that first step towards living sustainably.

Start's Facebook pageThe Start Today Clinic team includes John Condon, a sustainable transport expert, staff from Paula Owen Consulting, who can answer questions about carbon and workplace sustainability, and Prashant Vase, an environmental economist.

Why is the charity doing it?

A YouGov survey of more than 2,000 UK adults recently revealed that although 73 per cent of Britons consider sustainable living to be important to them, more than a third (36 per cent) admit to being confused about what they should or shouldn’t do to do more for the planet. The Start Today Clinic aims to be the solution, informing people on how to be more sustainable. Joey Tabone, chief executive of Start, adds: "We know that sustainable living can often be confusing, so the advice we gather and offer enables people to ’start today’ in a way that fits into their own unique sustainable lifestyle."

Anything else?

The Start Today Clinic is part of Start’s latest campaign, Start Today, which features some of the UK’s best-known brands, which come together to inspire people to "do more with less".

Who is behind it?

Creative agency meteorite devised the overall Start Today concept and is responsible for its marketing material and digital work.

Third Sector Verdict:

A simple campaign, but a great way of encouraging the public to participate. Asking people to post questions means that they will keep returning to the site to see the responses from the panel and find out what else has been said. It also means that the campaign keeps evolving as more people take part and participants feel that they are learning something.

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