Almost 2,000 organisations are likely to hold the Social Enterprise Mark in a year's time if application rates remain steady, according to the head of the organisation set up to promote it.
Lucy Findlay, director of the Social Enterprise Mark Company, said she had been taken aback by the amount of criticism of the mark, which was launched in February.
Findlay, who pioneered the development of the mark as chief executive of Rise, the umbrella body for social enterprises in south-west England, said the uptake had been slower than she had expected, but that there was now a steady trickle of applications.
She said the organisation was receiving about five applications a day. "We were surprised by how slow take-up has been," she said. "We were also surprised by the level of criticism."
The Rise pilot of the mark required recipients to reinvest 65 per cent of their profits in their business or the community. The company was criticised for reducing this requirement to 50 per cent once the pilot finished.