Stephen Lawrence charity rebrands because family is no longer associated with it

The trust says its new name, Blueprint for All, would recognise its growth and communicate its ongoing ambition to create a fairer and more inclusive society

The Stephen Lawrence Charitable Trust has changed its name because the Lawrence family is no longer associated with the organisation. 

The equality charity, which was set up after Lawrence’s murder in 1993, yesterday unveiled its new name: Blueprint for All. 

The charity said the new name recognised its growth and communicated its ongoing ambition to create a fairer and more inclusive society.

It said its principles would remain the same and had never been more relevant. 

It will continue working with young people, communities and organisations to help create a society that recognises and values them, the charity said. 

The rebrand was undertaken over the autumn on a pro-bono basis by an external company.

The new name also makes space for the Stephen Lawrence Day Foundation, led by Stephen’s mother, Baroness Doreen Lawrence, which will continue to commemorate his memory. 

Lawrence was murdered in an unprovoked racist attack as he waited at a bus stop with a friend in south-east London in 1993.

The Stephen Lawrence Day Foundation tweeted: “The Stephen Lawrence Charitable Trust was originally set up in Stephen’s name. 

“However, Doreen has not been working with them for several years and the Lawrence family is no longer associated with their organisation, with their name change finally reflecting this.”

The Stephen Lawrence Centre in Deptford will remain the home of Blueprint for All.

Sonia Watson, chief executive of Blueprint for All, said: “We believe in a future where talent is respected and nurtured irrespective of where it comes from, where organisations recognise and realise the benefits of a diverse workforce and where our communities can come together and thrive.”

Watson said the charity would continue its work through a combination of corporate and community partnerships and programmes.

In the past year the charity said it had reached more than 1,200 young people to offer careers advice, and provided bursaries to students at 13 different universities.

It said it had supported 145 young people from under-represented backgrounds to qualify as architects and provided networking, learning events and funding to more than 200 voluntary and community groups.

“We are passionate about ensuring that everyone, irrespective of their race, ethnicity or background, has the opportunity to create their own blueprint for their life,” said Watson.

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