Seven complaints said the ad was “inappropriate for display where it could be seen by children”. Five objected that the ad was “particularly offensive to Christian and other religious groups”. Two said the ad implied that all heterosexuals were homophobic.
The ASA said in its ruling: “Although some people might disagree with the advertiser’s approach, the ad did not contain language or imagery that was likely to cause serious or widespread offence, or particular offence to heterosexuals or religious groups. The ad did not imply that heterosexual people were homophobic, and did not promote homosexuality as an attractive lifestyle choice or as taking advantage of issues arising from children’s sexuality for political gain.”
Ben Summerskill, chief executive of Stonewall, said: “We’re delighted at the ASA’s decision. We’ve received supportive messages from teachers and young people across the country saying this campaign has helped them raise the issue of homophobic bullying in their schools for the first time.”
150 secondary school pupils and teachers worked with Stonewall to develop the campaign.