My story so far: Katie Randerson got a good grounding in PR

The head of communications at the veterans mental health charity Combat Stress likes the multifaceted nature of her role

Katie Randerson
Katie Randerson

Working freelance for Capital Radio in the 1980s was the perfect grounding in PR, because knowing how to engage people is essential. I then had a glamorous five years as assistant to a film producer at Twickenham Film Studios and in Hollywood. I reviewed scripts and learnt about film production and publicity before joining a start-up PR agency.

In that role I communicated scientific research on healthcare to a range of audiences, but I also supervised consumer and corporate PR.

After 11 years I joined a specialist global agency before starting my own business, KT Consulting, in 2002. Through pro bono work for the Rose Theatre in Kingston, south-west London, I began to focus more on the third sector. I became the theatre's main PR consultant. Then a trustee recommended me to the charity Guide Dogs for its eye health campaign.

A contact at Guide Dogs recommended me for the head of brand communications role at WWF-UK, and I joined in 2008. My experience of working for both charities and businesses was invaluable in making a success of the job. I enjoyed leading a team responsible for the well-known Panda brand but, sadly, after five years my role ended in a restructure.

I continued consultancy work until I became head of communications at Combat Stress last year. The multifaceted nature of the role and a health cause appealed to me, and I enjoy working with a team that makes an impact with limited resources.

Katie Randerson is head of communications at the veterans mental health charity Combat Stress

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