Street fundraisers satisfy spot test of mystery shoppers

The reputation of face-to-face fundraisers received a boost last week when 300 of them came through an assessment of their conduct with flying colours.

All but six were "friendly and courteous", according to a group of anonymous assessors acting on behalf of the Public Fundraising Regulatory Association.

The six became "pushy" when the assessor declined to sign up, and three were said to have tried to "guilt trip" people into donating. PFRA will be taking this up with the charities concerned.

The assessment exercise in London was part of a PFRA drive to improve the quality of face-to-face fundraising and make sure collectors adhere to its guidelines. The trained assessors allowed themselves to be approached by fundraisers from 31 charities.

- See disability fundraising, p7.

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