Street fundraising: track donors after the event, says PFRA

Call for 'joined-up thinking'

Charities should find ways of monitoring how many people sign up to become donors some time after being approached by street fundraisers, according to Mick Aldridge, chief executive of the Public Fundraising Regulatory Association.

Currently, there is no way of knowing whether a donor who signs up online has done so after speaking to a face-to-face fundraiser in the street.

Aldridge told Third Sector that the system could be improved. "In effect, a fundraiser has wasted their time talking to a member of the public if that person does not sign up on the street," he said.

Aldridge said charities should be more "joined-up" in their thinking. He said the solution could be as simple as creating microsites for people who had been approached by fundraisers on the street.

He also suggested tick-boxes on online donation forms so people could acknowledge that they heard about the charity through a face-to-face fundraiser. "This is something that I will look into in future and consider encouraging the PFRA's members to do," he said.


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