The charity Street League has missed out on considerable exposure after the cancellation of the friendly international football match between England and Holland, due to be played last night at Wembley.
Street League, which uses football to help disadvantaged 16 to 25-year-olds get into work and training, is one of the Football Association’s four charity partners.
The match had been promoted as the first Street League International.
An FA spokesman said there would have been an article about Street League in the match programme, videos about the charity on the big screens at Wembley and messages read out over the PA system about Street League's work.
More than 100 representatives from the charity were also invited to watch the game.
The game was postponed on Tuesday after police said they would be unable to guarantee the safety of players and supporters in light of widespread disorder in London.
Matt Stevenson-Dodd, chief executive of Street League, said: "While we are disappointed by the cancellation, we understand the reasons and look forward to working on similar projects with the FA in the future."
Street League was also chosen as a charity partner of the year by staff at 10 Downing Street.
Liam Benjamin Preston, chair of the British Youth Council, said: "It’s saddening that a charity aiming to help disengaged young people will suffer because of the rioting in London."