The survey, which will be conducted by market research company TNS, will focus on family behaviour, public confidence in charities and the extent to which a lack of understanding of the practicalities of leaving a legacy acts as a barrier.
Remember a Charity will use the findings, expected in July, to inform a new marketing approach (Third Sector, 23 April). It plans to shift away from awareness-raising activities towards tactics designed to change people's behaviour.
It will use a legacy of nearly £1m left to the consortium by an anonymous donor to fund the campaign, which is set to launch later this year. "Legacies have been a much overlooked revenue for charity," said Iain McAndrew, head of the research steering group.