Sue Ryder Care promotes legacy giving through shops

Care charity uses its 354 stores to encourage people to leave money in their wills

Sue Ryder Care legacy campaign
Sue Ryder Care legacy campaign

Health and social care charity Sue Ryder Care has launched a poster campaign in its 354 shops encouraging shoppers and volunteers to leave money to the charity in their wills.

The charity is displaying posters that ask people to think about legacy giving and has placed bookmarks displaying the message in books on sale in its shops.

Sue Ryder Care receives about £6m a year from legacies. But Gill Cannon, manager of the charity's legacy and history department, said this was small compared with the legacy income of other healthcare charities.

"Marie Curie Cancer Care receives about £24m a year from legacies, and Macmillan Cancer Support gets £40m," she said.

Cannon said the charity had considered a direct-mail campaign to promote legacy giving but decided to use its shops because the approach was more personal and cost-effective.

She said the majority of the shops' volunteers and donors were over 50, the ideal demographic group for the campaign.


Kaye Wiggins recommends

Sue Ryder Care

Read more

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus