Sue Ryder Care

The health and social care charity used the internet to raise an extra £50,000 a week in its charity shops

Sue Ryder Care's Gift Aid scheme
Sue Ryder Care's Gift Aid scheme

Sue Ryder Care was the first charity to launch a national retail Gift Aid scheme on donated goods and has since raised £7.7m in additional income.

To claim Gift Aid, the charity has to track every one of the 60,000 items donated and sold every week.

To simplify this complicated process, it has installed internet access and PCs in its 360 stores and now raises an extra £50,000 a week from Gift Aid, according to Heidi Travis, retail director at Sue Ryder Care.

Topics:
Communications

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