Sue Ryder to open vintage clothes store

New outlet is part of charity's niche retail strategy

Sue Ryder Care will this month launch its first ‘vintage and retro' clothes store in Peterborough, which it says will offer shoppers a "trip down memory lane".

Theresa Bailey, retail marketing manager at the charity, said the launch was part of a broader plan to expand into specialist shops after the charity opened a music and books store in Spalding, Lincolnshire. She said the new store was designed to attract "Cambridgeshire fashionistas searching for retro-chic at bargain prices".

Bailey added: "We have chosen to open our first dedicated vintage and retro shop in Peterborough after a successful project identified a loyal customer base in the local community. Focusing on specialist product lines gives people what they want and raises funds to support our work."

If the Peterborough branch was successful, she said, the charity would open similar vintage stores across the country.

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