Tesco has claimed that its 2007 fundraising partnership with the British Red Cross has been the most successful one-year tie-up between a corporate and a charity partnership ever.
The supermarket said it had raised £4.4m in 2007 through staff fundraising, a series of initiatives to attract donations from shoppers and product providers, a Christmas single and a top-up from the company’s charity trust. Money raised by shops will be spent on health care in the local area.
“Everyone at Tesco is so pleased to have raised over £4.4m to continue the valuable work of the Red Cross in the UK,” said Lucy Neville-Rolfe, executive director, corporate and legal affairs at Tesco.
“We have really enjoyed getting involved with fundraising, knowing that all the money we raise will help people in our local communities.”
Marie Curie Cancer Care will take over as the retailer’s charity of choice in 2008.