Survey shows donations to local charities rising

Stephen Dilworth of financial services group Foresters says the increase might be due to goodwill from the Olympics and Paralympics

Stephen Dilworth
Stephen Dilworth

More people are donating time and money to local charities now than at the beginning of the year, according to a survey.

A poll of more than 3,300 UK adults was carried out by Wriglesworth Research for the financial services group Foresters in March and September.

It found that 34 per cent of those surveyed donated money to local charities in September, compared with 26 per cent in March. Those involved with local charities increased three percentage points to 23 per cent.

The researchers attributed the increase in people’s willingness to help their local communities to the goodwill generated by the London Olympics and Paralympics. A third of people surveyed said that, following these events, they were more willing to volunteer.

Eighty-nine per cent of those surveyed said they donated to charity in 2012. But the economic downturn continues to affect giving, with 65 per cent citing financial reasons for not giving in September compared with 60 per cent in March.

It found that 53 per cent of respondents in September said they used Gift Aid to donate, an increase of 5 per cent since March.

People surveyed said the total amount they would give to charity would be less this year (£69), compared with 2011 (£72). However, they plan to increase donations to an average of £78 for 2013.

The survey found that 91 per cent of women gave to charity, compared with 85 per cent of men. But men plan to give an average of £81 in 2012 compared with women £64 for women, the survey found. 

Stephen Dilworth, UK membership director of Foresters, said: "While finance remains a concern for many people giving money this year and monthly donations have fallen, there is a definite aspiration to give more to charity.

"People are finding new ways to give and there is a great deal of positive sentiment going into next year.

"Local charities are becoming increasingly important to people who are looking to improve and help their local communities, and this behaviour may in part be due to the goodwill generated by the Olympics, the Paralympics and the Queen's diamond jubilee."

Jenna Pudelek recommends

Wriglesworth Research

Read more

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in