Our team: ActionAid

Richard Turner, director of fundraising, takes us behind the scenes at the charity's fundraising department

How many fundraisers are there?

There are 69 altogether. Thirty-six are in our office in Holloway, north London, and 33 work for our supporter care team, based in Chard, Somerset.

What do they do?

They are broken down into three main groups: supporter marketing, high value and supporter care. Supporter marketing covers recruitment and engagement, retention and development and community engagement and events.

In the retention and development team there are four staff, but they represent the bulk of our income because 90 per cent of our donors are direct debit givers.

How much do you raise?

For 2010, our fundraising budget is £10.5m and our target is £54.4m. We're quite proud of our Gift Aid figures: 85 per cent of our donors use Gift Aid and last year this netted us £7.9m.

What's in the pipeline?

We're investing more in major gifts because we think this area can grow. We're also working more closely with the policy and campaigns team because supporters who campaign for us are likely to donate.

Increasingly, members of our supporter care team are going to visit our projects and then sharing their stories with our supporters.

What's it like in the office?

Of our 69 fundraisers, 60 are women and nine are men.

Every Monday morning we have a 'half ten zen', where the fundraising team will spend quarter of an hour sharing their inspiring stories with each other.

When someone has something to celebrate, they send an email to the rest of the team and we call it an 'ole'. Last year we made a book of oles.

Interview by Kaye Wiggins

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