Our team: Beat

Emma Healey, the chief operating officer, takes us behind the scenes at the charity's fundraising department

Emma Healey, chief operating officer, Beat
Emma Healey, chief operating officer, Beat

Emma Healey, chief operating officer at the charity for people with eating disorder

- How many fundraisers are there?

There are five people involved in fundraising at our offices in Norwich - two in our income and enterprise team and three in our engagement team. We also have about 300 community fundraisers.

- What do they do?

Our engagement team is relatively new and aims to bring together the fundraising efforts of all our supporters under one umbrella. This covers community fundraising, annual appeals, individual donors, the membership scheme, and trusts and foundations. Our income and enterprise team covers professional training, merchandise, corporate sponsorship and conferences.

- How much do you raise?

We raised £1.2m last year. Most of this - £828,000 - came from grants. We also raised £250,000 from donations. This year, our target is £1.5m and within this we are hoping to increase donations to £400,000. Our spend last year was £148,000, but this year we are expecting it to be slightly lower.

- What's in the pipeline?

We organised our first conference in March this year, which brought in £70,000, and are planning another one in 2012. We are also looking for more corporate sponsorship opportunities. We hope to become less reliant on trusts and foundations and instead get more of our funds from unrestricted sources. The split is currently 50:50, but we hope to reduce it to 20:80 by 2013.

- What's it like in the office?

It's fabulous. We have monthly meetings where staff talk about their individual successes. For a number of our team members this is their first job and I think this gives us a very fresh approach.

Interview by Sophie Hudson

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