Our team - British Heart Foundation

Nancy Prior, head of events at the charity that funds research and raises awareness about heart disease, discusses her team's fundraising techniques

Nancy Prior
Nancy Prior

- How many are in your team?

The events team at the BHF is part of our fundraising division. We are a team of 30: half of the team are based in our central London office and half are home-workers in the regions.

- What does the team do?

Our team organises more than 70 sporting events each year in the UK and overseas, from bike rides to half-marathons. We also provide extensive support to more than 85,000 people who raise funds for us through our own events, such as the Bournemouth Pier to Pier Swim and the London to Reading Bike Ride, or third-party events such as the Virgin London Marathon. As a result, the team has a broad skills set, from marketers to event logistic specialists.

- How much do you raise?

Of the total £133m income generated last year, our event series alone accounted for £10.9m and, despite the tough economic climate, we're on track to surpass that this year. Our flagship fundraising event, the London to Brighton Bike Ride, is the largest charity bike ride in Europe and raises more than £4m a year.

- What's it like in the office?

It is a very close-knit team, despite the fact that we are spread across the country. There's always a great buzz in the office, with team members constantly bouncing ideas off each other about how to do things bigger and better. But what I find really motivating is working with people who are focused on providing the best possible experience to our participants - and, as a result, driving the fundraising for our charitable work.

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