How many fundraisers do you have?
Our team is currently three full-timers and one part-timer. We are based in Borough, south London.
What sort of fundraising do you do?
We do the whole range of fundraising: corporate, trust and statutory, direct mail, legacy, events, employee fundraising and payroll giving. We were fortunate to be part of the ITV Text Santa appeal in December - a text message appeal that raised funds for six charities.
This not only raised £686,000 for our charity, but also gave us great exposure on mainstream television. Philanthropic corporate fundraising has never worked well for Carers UK.
How much do you raise?
We usually bring in between £900,000 and £1m of unrestricted income. With restricted, this usually totals £1.2m a year. Our unrestricted target has been lowered this year to £850,000, although we did not include the ITV appeal because it was the first time ITV had held such an event, so there was no benchmark. Our budget is approximately £50,000 plus staffing costs.
What's in the pipeline?
We have recently invested more in individual giving. We targeted carer members and supporters in one strategy with a heavy emphasis on major donor giving.
What's it like in the office?
We made a huge profit on the sale of our old premises two years ago, which were purchased with a legacy. This enabled us to buy and fit out our new offices in London. They are a delight to work in.