Our team: Castel Froma Specialist Care Centre

Susie Murray, director of fundraising at the care home in Leamington Spa, takes us behind the scenes of the charity's fundraising department

Susie Murray
Susie Murray

- How many fundraisers do you have?

It is just me at the moment, based at our office in Leamington Spa, Warwickshire. I have joined to build a fundraising department.

- What sort of fundraising do you do?

We get funding from the NHS to cover some of our core costs for looking after people severely disabled by accident or illness. We get quite a lot from legacies, but until I started here two months ago we didn't do any fundraising. I have been tasked with eventually launching a capital campaign to raise £7m for a new residential centre. But before we do that, we will need to get a basic fundraising structure in place. The main task is to get ourselves better known in the local community - awareness is such a problem. We had a name change a few years ago as well, which makes this even harder.

- How much do you raise?

We will need to raise about £200,000 a year for our day-to-day work. In my first month, I raised a total of £4,000. I have about £20,000 to spend on fundraising. There will be quite a lot of set-up costs, but after that it should get to a more stable level.

- What's in the pipeline?

Eventually we want to do everything - trust fundraising, corporates, local community fundraising, and getting lots of local schools involved. We also want to develop our legacy programme. I want to build up a base of regular donors. It's a very exciting time for us.

- What's it like in the office?

There's only eight of us in the office and it's a very positive, supportive environment.


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