Our team: Friends of the Elderly

Jo O'Boyle, the director of fundraising and communications at the charity that supports older people, takes us behind the scenes of the fundraising team

Jo O'Boyle
Jo O'Boyle

- How many fundraisers are there in the team?

There's me, two marketing and communications staff and four fundraisers, all based in one office.

- What does the team do?

We bring in voluntary income, raise the charity's profile and market our services. We each have our own areas of expertise, but we work closely and tackle our objectives together.

- How much do you raise?

Between £700,000 and £1m a year, depending on whether we have a capital appeal running. We have ambitious plans to increase this. Last year, 75 per cent of our income came from trusts and legacies. We're investing in the growth of our database and corporate fundraising capability to lessen the reliance on these two income streams.

- What's in the pipeline?

We're working on our Christmas campaign, which incorporates donor recruitment, a donor appeal, recruiting volunteers and a PR campaign - all centred around tackling isolation in our communities. We have also been selected to be one of Downing Street's Social Partners for 2013, so we're working on exciting plans with their team too.

- What's it like in the office?

Busy. We're very passionate about what we do and are constantly trying to beat our targets. Some of the stories we hear about the people our charity helps are harrowing, so we celebrate success and good news. We also have an amateur baker in the team, so cupcakes are a regular feature.

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