Our team: Girls' Day School Trust

Glen Fendley, head of development, takes us behind the scenes of the charity's fundraising department

Glen Fendley
Glen Fendley

How many fundraisers are there in your team?

There are four of us, based at our offices in Pimlico, central London.

What do the fundraisers do?

We do corporate fundraising and trusts fundraising. We also target parents, alumni and former staff.

How much do you raise?

In the past financial year we raised £2.27m, and spent £806,000 on fundraising. The proportion that we raise from different sources varies from year to year, depending on what we are raising money for.

What's in the pipeline?

We have an opportunity to replicate the success that boys' schools have had historically with fundraising from their alumni. It's always a challenge for alumni to feel connected to the cause, and I think we could have been better at this in the past. To improve things, we have been piloting the placement of a development director in each of our schools - so far, that's going well and is helping to build a culture of philanthropy.

We are about to celebrate the trust's 140th anniversary, which will be a chance to connect with our alumni again. We're also about to launch a website and will continue to use Twitter and LinkedIn to connect with alumni, because it is important for us to us to be as donor-centric as possible.

What's it like in the office?

Terrific. This is my 19th year in fundraising - I joined GDST only a few weeks ago, but it reminds me of my first fundraising experience at the NSPCC, where it was very welcoming.

Topics:
Fundraising

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