Our team: Hospice in the Weald

Rachel Holweger, fundraising director at the charity that cares for patients with life-limiting illnesses, their carers and families in west Kent and East Sussex, takes us behind the scenes of the fundraising team

Rachel Holweger
Rachel Holweger

- How many fundraisers do you have?

We have nine fundraisers, five lottery salespeople doing door-to-door canvassing and support from volunteers. We also have 15 shops, which all have managers.

- What does the team do?

Each team member concentrates on a different income stream. Our income is up by more than 40 per cent on this time last year because we've focused on areas such as our major investor initiative, which is on target to raise £250,000 this year. Our events are increasing in terms of both income and profile. We rebranded our Moonlight Catwalk, increasing revenue by 30 per cent. We have also introduced niche departments in our shops - bridal, vintage and furniture.

- How much do you raise?

We need to raise £5m a year. About 20 per cent of this comes from events and community fundraising, 20 per cent from gifts in wills, 18 per cent from our shops and 5 per cent from our lottery. The rest is from general and in-memory donations.

- What's in the pipeline?

We are holding a Celebrity Squares and Contemporary Art Sale with donations from celebrities including the rock star Roger Daltrey and the TV presenter Sir Michael Parkinson. We are also opening three new shops this year and have a plan to increase legacy giving.

- What's it like in the office?

A hospice is such a diverse organisation and an inspiring place to work. It does make you realise that life is for living.

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