Our team: Rethink Mental Illness

Sam Afhim, the head of fundraising at the charity that helps people with mental illness, takes us behind the scenes of the fundraising team

Sam Afhim the atmosphere in the office is lively and focused
Sam Afhim the atmosphere in the office is lively and focused

How many fundraisers are in your team?

I have 11 fundraising staff, including eight that are full-time and our supporter care team.

What does the team do?

The team works together on a diverse portfolio of fundraising programmes, including trusts and statutory, legacies, high-value donors, direct mail, regular giving, online, events, community and corporate fundraising. Our main focus is on building strong relationships, inspiring our supporters to help us create a better world for people affected by mental illness and raising the charity's profile.

How much do you raise?

Last year we brought in about £4.6m from trust and statutory sources, £860,000 from legacies, £600,000 from individuals, £260,000 from community/events and about £70,000 from our corporate partners.

What's in the pipeline?

We are developing a couple of really exciting online products that use video and SMS fundraising to recruit new donors. We are also looking at upping our game in terms of high-value donor stewardship.

What's it like in the office?

The office is open plan and we are a diverse bunch, generating a lively but focused atmosphere. We have worked hard to create an environment where people feel motivated to share their experiences and learn from each other, so it is a place in which I am proud to work.

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