How many fundraisers are there?
There are six altogether. Five are based at our head office in Whitechapel, east London, where they make up half of a team of 10 people, and one is a regional fundraiser based in Leeds. The Whitechapel office is next to one of our 'home-from-home' buildings - houses for families whose children are receiving treatment at hospitals far from their homes; so we're close to our beneficiaries.
What do they do?
We have a trust fundraiser, a corporate fundraiser, an events fundraiser and a community fundraiser, plus myself. Trusts and events are our biggest sources of income, and we also have a twice-yearly direct mail campaign. We don't do any street or telephone fundraising, but we might consider doing them in future.
How much do you raise?
Our fundraising target is £1.77m for the current financial year, and the fundraising budget totals £188,000.
What's it like in the office?
The office is a house. It's a strange office setting, because we're all in individual rooms, spread over two floors, so we often meet in the kitchen for tea. Men are outnumbered: there's only one man in the fundraising team. Of the 10 of us in total, eight are female.
What's in the pipeline?
We are planning a new 'home from home' in Newcastle, so we have to raise a lot of funds for it. We're also developing a major donor programme, starting with our existing contacts, and it's proving time-consuming. We're reviewing our strategy, too, looking at legacies and planning to employ more regional fundraisers.
Interview by Kaye Wiggins