How many fundraisers are there?
There are 18 of us based at our main office in Victoria, London. Then we have 28 others in the fundraising team scattered across the UK in 13 different regions, which aligns with the army's regions.
What do they do?
We cover a range of different fundraising disciplines at the national office, including legacy fundraising, donor development, individual giving, trust fundraising and large national events and challenges.
On a local level, the teams focus more on community fundraising events. We do a few joint local events with Help for Heroes too.
How much do you raise?
We raised £12.1m in the financial year ending 31 March 2010, which included our investment income of £1.1m. We spent £3.4m on fundraising last year.
A large proportion of our fundraising income is from legacies, which brought in just under £3.5m last year. We are looking at expanding our operations and are hoping to double our income over the next five years.
What's in the pipeline?
We're looking at developing individual giving and will be doing things like telephone fundraising from next year. We plan to increase the number of events we hold across the country.
In addition, we want to grow our legacy income because our average donor is 65. We're about to bring in a legacies marketing manager.
What's it like in the office?
There's a very relaxed atmosphere. We communicate as much as possible with the regional team and have two conferences a year where we all get together.
Interview by Sophie Hudson