Our team: Warwickshire and Northamptonshire Air Ambulance and Derbyshire, Leicestershire and Rutland Air Ambulance

Claire Marshall, the director of fundraising, takes us behind the scenes of the fundraising department

Claire Marshall
Claire Marshall

How many fundraisers do you have?

There are 10 of us, based at our offices in Princethorpe, Warwickshire.

What sort of fundraising do you do?

We do the full range, including community and corporate fundraising, retail, trusts and direct mail. The backbone of our fundraising has been community and corporates, which raised about £1.6m last year.

How much do you raise?

Last year, we raised £4.5m. This year our target is £5.3m and in 2012 we are aiming for £7.2m. Last year, we spent about £1m on fundraising, which included staff costs.

What's in the pipeline?

We've recently started to identify new areas of income, and this year we moved into retail fundraising by opening 10 shops, with another 14 shops to open next year. It was a big risk, but the results have been fantastic - we have beaten our national benchmarking targets and all the shops have been successful.

We are also planning on extending our community fundraising next year: to do this, we are going to ensure we have a contact in each area for people to liaise with so that the charity has a very local feel. Focusing on engagement with our supporters is really important to us.

What's it like in the office?

It's great, but we are running out of space because we're expanding. It's a busy office, but everyone feels part of a common goal.

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