How many fundraisers are there?
There are six full-time and two part-time staff at our office in north-west London. We also have a flexible volunteer programme, with six volunteers in-house and about 300 in the wider community, who put up posters and network on our behalf.
What do they do?
Our fundraising activities include special events, major donor, trusts and foundations, community fundraising and emergency appeals.
When we run emergency appeals, such as the recent one for Haiti, we don't take on extra staff but stop whatever else we're doing and focus our energies on that.
How much do you raise?
In the year ending June 2010 we raised £4.5m. We have a similar target this year. Our most successful areas are special events and major donor fundraising, which between them raise about £2m.
Our annual dinner in London raises about £1.2m. We spend about £895,000 on fundraising each year.
What's in the pipeline?
We've spent a lot of time diversifying our fundraising over the past couple of years, so now we are going to focus on areas that bring us the best return, including major giving, trusts and foundations and the most successful special events.
We've recently dropped two of our special events and hold only three a year now - they are very expensive to organise.
What's it like in the office?
It's great fun. We celebrate our successes at every opportunity. We make sure that no one involved is taken for granted and that everyone is thanked and acknowledged when they hit a target or achieve something great.
Interview by Sophie Hudson