Our team: Yorkshire Wildlife Trust

Jonathan Leadley, head of fundraising at the conservation charity, takes us behind the scenes of the fundraising team

Jonathan Leadley
Jonathan Leadley

- How many fundraisers are in your team?

We are a small team, but we have oodles of passion and commitment. We currently have two fundraisers and three membership recruiters. We have 2.5 staff taking care of our donors, and some great volunteers.

- What does the team do?

Membership is a big focus for us. We use a couple of agencies and we have been building an internal team of fundraisers, which is working well. We have put a lot of effort into looking after our members and supporters, and our attrition rates are improving.

- How much do you raise?

Our team's income budget is £1.4m. Of this, 62 per cent is from subscriptions and donations, 12.5 per cent from legacies and commemorations and another 12.5 per cent from the corporate sector. As a charity, we raise about £2m from grants.

- What's in the pipeline?

We will continue to diversify our new-donor acquisition, which has helped us to cope with the uncertain economic times. Retention work is crucial and we are fortunate that we are big enough to deliver, yet still small enough to give a personal service. We want to develop major donor fundraising and relationships with Yorkshire businesses.

- What's it like in the office?

It's fun and a bit manic. My teammates are mostly at the start of their careers, having been appointed for their passion for wildlife and transferable skills as opposed to years of experience. This is resulting in loads of great new ideas and approaches.

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