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The Terrence Higgins Trust is targeting its supporters with an emotional campaign to coincide with World Aids Day on 1 December. As part of the campaign, the charity will send reactivation packs, featuring a poignant image of a man crying, to supporters who let their subscription lapse more than four years ago. The slogan accompanying this picture says "18 people are going to wish today never happened", referring to the 18 people who are diagnosed with HIV in the UK every day. The trust is keen to convey the message that infection rates are at their highest ever, although this is largely ignored by the media. The charity is also sending out a request to its 15,000 active supporters to forfeit a Christmas present from a friend by getting them to make a donation to Terrence Higgins Trust instead.

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