Tearfund puts Christianity at the centre of its brand

Development charity Tearfund has unveiled a new corporate logo featuring a cross to emphasise its Christian values. The rebrand coincides with a new campaign that seeks to put churches at the centre of the fight against third world poverty.

The new Tearfund logo
The new Tearfund logo

The charity has invested £35,000 in logo, which includes a “t” in the shape of a cross to symbolise the “core Christian principles” of the charity, and the Be Part of a Miracle campaign. The initiative will offer resources to churches such as DVDs and videos highlighting grassroots work in third world countries.

A Tearfund spokesman said: “Local churches in Africa are superbly placed to tackle poverty in Africa, you find churches seeking to adopt children who have been orphaned by HIV/Aids.

“The campaign aims to bring the issues to the forefront of people’s minds by using a series of real life case studies that demonstrate the connections between supporter’s actions and transformation with people in need – research shows that real life examples resonate with people’s everyday lives.”

As well as raising awareness through prayers for people living in poverty, the campaign also aims to raise funds to help churches in poor countries – such as Malawi and Zambia – tackle the problem.

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