Francis Bacon, assistant director of digital services and change, The Samaritans

Francis is responsible for new digital services for callers and volunteers at Samaritans, where he has led on the introduction of a new webchat service, volunteer recruitment journey, online self-help tool and intranet. Prior to Samaritans he was Digital Manager at the Royal Society, where he oversaw an award-winning overhaul of digital marketing, engagement and operations. He has also worked with a number of charities including British Asian Trust, The Prince of Wales Charitable Fund and the Croucher Foundation. He is a graduate of University of Oxford and the School of Oriental and African Sciences (SOAS).


What are they talking about:

11:00: How Samaritans got buy-in for change: increasing volunteer numbers for the launch of a new webchat service
  • Effective ways to build trust and gain buy-in from trustees, committees, volunteers, staff and the wider organisation
  • How to encourage an innovative approach to solve problems within your organisation
  • Promoting a digital-first approach by pitching the value, ROI and impact of tech solutions