Jon Townsend, chief information officer, National Trust

Jon Townsend is a leader in technology and is the Chief Information Officer for the National Trust, where he was previously he was the CTO and CISO. He holds an MBA with the Open University and an MSc with Cranfield University in the Design of Information Systems. He previously held a commission as an Officer in the British Army, fulfilling a variety of technical and leadership roles culminating in Regimental command. Upon leaving the military he became a Senior Civil Servant in the UK Central Government responsible for developing cybersecurity and intelligence capability for the Department for Work and Pensions. He is also a Certified Data Protection Practitioner with the British Computer Society, a Certified Information Security Manager with ISACA and GIAC Certified Enterprise Defender with SANS.

What are they talking about:

Maximising the impact of your communications through data-driven personalisation
  • How to build the data architecture you need to target your audience more effectively
  • The role of data analysis in audience engagement and fundraising
  • Effective CRM systems that are GDPR compliant and effectively store and utilise data