Karina Brisby, head of digital, Versus Arthritis

Karina Brisby has 20 years of experience creating and leading digital solutions for charities and businesses in Australia and the UK. She is the Head of Digital at Versus Arthritis, where they use IBM’s artificial intelligence tool, Watson, 'to power their chatbot, AVA. AVA answers questions on conditions, symptoms, pain management and lifestyle for people with arthritis and a growing list of other musculoskeletal conditions.

What are they talking about:

How chatbots can free up time and resources for charity customer service teams
  • Measuring the ROI and cost-effectiveness of chatbots and automated technology
  • How to implement and integrate chatbots to deliver dynamic content on your website
  • How chatbots can enhance a reliable, affordable and consistent experience for donors and beneficiaries