Martin Gill, founder, HomeMade Digital

As Head of New Media for Comic Relief, Martin was responsible for the use of digital media and technology to enhance the supporter / donor experience for events like LIVE8, Red Nose Day and Sport Relief. He was fortunate to be part of the ‘digital transformation’ which started within Comic Relief in 2000 and established their use of mobile, social and digital marketing, high-availability technologies and digital payments. In ten years he enabled growth in digital revenues from £400,000 to £40 million which is part of the reason why he has such a glorious head of hair now. In 2008 he established HomeMade Digital in London with two fellow Comic Relief staff. The agency combines marketing, creative, technical development and fundraising optimisation to support the missions of large and innovative NGOs around the world. Martin helps clients with their thinking, analysis and doing and is an expert in both digital and mass-participation experiences, TV-led fundraising and integrated marketing. He also likes gin, Shiba Inu dogs, cycling and directly supporting the work of HomeMade's clients. Though not necessarily in that order.