Telephone Preference Service to launch mobile marketing opt-out for under-16s

Parents will be able to register children's numbers on list

A mobile phone preference service for people aged under 16 will be launched by the end of the year, according to the Telephone Preference Service.

Parents will be able to register their children's mobile numbers on the list if they do not want them to be contacted for fundraising or marketing purposes.

Colin Lloyd, chair of the TPS, said: "Like any other organisation, charities will want to ensure best practice and that they are not sending commercial messages to under-16s without prior parental consent."

"Any responsible charity is therefore going to see the benefits of such a list."

The list will be a subset of the master mobile preference service that is also due to be launched this year.

Lloyd said the possibility of a separate list had been under discussion for a while in response to a steady growth in marketing and fundraising initiatives that used mobile phones, mainly driven by steady falls in the cost involved.

A recent survey by sector consultancy nfpSynergy found that 57 per cent of charities use mobile phone or text messaging in their communications or fundraising work.

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