Tesco announces new long-term deal with the British Heart Foundation and Diabetes UK

The three organisations will work together to encourage healthy eating habits

Tesco to extend partnership with Diabetes UK
Tesco to extend partnership with Diabetes UK

The retailer Tesco has announced a new long-term partnership with the British Heart Foundation and plans to extend its work with Diabetes UK.

In March, Tesco extended its former charity of the year partnership with Diabetes UK to the end of 2014.

The retailer has also announced that it has appointed the BHF as an additional long-term partner from January and will extend its relationship with Diabetes UK beyond the end of this year.

Tesco has not yet put a timeframe on the length of the arrangement, but it is expected to be multi-year deal. Nor has it said how much it expects to raise, although previous charity of the year partnerships with the retailer have raised several millions of pounds.

The three organisations said they hoped to reduce the prevalence of Type 2 diabetes and cardiovascular disease by encouraging healthy eating and cooking habits, including making it easier to choose foods lower in sugar, saturated fats and salt.

Barbara Young, chief executive of Diabetes UK, said what she called a phenomenal effort by Tesco had resulted in £10m being raised for the charity in the first 12 months of the partnership.

Greg Sage, community director at Tesco, said the details of the deal would be worked out over the next few months, with further announcements being made in January. "Using our collective scale and expertise, we’re going to make a real and positive difference to millions of customers’ lives," he said.

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