Tesco chooses Muscular Dystrophy Campaign

Muscle disease charity expects more than £3m as retailer's charity of the year

The Muscular Dystrophy Campaign has been selected as Tesco's charity of the year for 2009, a partnership that is expected to raise more than £3m for the charity.

The funds, which will go towards the charity's Giving Children Equipment to be Independent campaign, will pay for specialist apparatus, including electric beds and powered wheelchairs for children aged 19 and under who suffer from muscular dystrophy.

Members of Tesco's 300,000-strong staff will take part in a range of fundraising events over the coming year, such as running marathons across the Sahara and hosting Wild West-themed days in stores.

Customers will be able to help raise funds for the Muscular Dystrophy Campaign by purchasing specific products in Tesco outlets. In addition, Tesco Personal Finance will make a donation of 0.0125p every time a cash machine at a Tesco branch is used.

The charity, which was selected after a six-month application process, has taken on five additional members of staff to manage the partnership.

Philip Butcher, chief executive of the Muscular Dystrophy Campaign, said: "Being selected as Tesco's charity of the year means we will be able to provide vital specialist equipment for hundreds of children across the country affected by the disease. However, this is only the starting point and much still needs to be done to solve the issues they face in day-to-day life."

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