Tesco and Diabetes UK extend partnership

The retailer and the charity raised £10m in the first 12 months through store collections and fundraising events

The fitness expert Rosemary Conley (centre), fundraising with Tesco employees
The fitness expert Rosemary Conley (centre), fundraising with Tesco employees

- This story was corrected on 3 March; please see final paragraph

Tesco has extended its charity partnership with Diabetes UK until at least the end of 2014 after it raised £10m in the first 12 months.

The retailer and the charity said the partnership, which began in March 2013, was being extended until at least the end of 2014 to raise more funds for research, education and awareness programmes for people with diabetes and those at risk of developing the condition.

A spokeswoman for the charity said it hoped millions more would be raised through the partnership. Fundraising efforts have included events in stores, distribution centres and offices around the UK.

More than 7,500 staff members volunteered to take part in collections at Tesco stores, which raised more than £380,000 in three days. Scott Etherington, a finance manager for Tesco Clothing, rowed across the Atlantic to raise £25,000 for the charity.

Funds raised so far have been spent on activities including an advertising campaign to encourage people to check their risk of Type 2 diabetes, and one million information leaflets and booklets about diabetes have been made available in Tesco stores, the charity said.

More than 70,000 people have checked their risk of getting Type 2 diabetes since the launch of the partnership in March 2013, Diabetes UK said.

Barbara Young, chief executive of Diabetes UK, said: "Throughout the past year, I have been consistently amazed and humbled by the way Tesco colleagues, customers and suppliers have raised so much money for what is a hugely important cause.

"From shaving their heads to dressing up in all manner of silly costumes to one man who even rowed across the Atlantic Ocean, they have inspired all of us at Diabetes UK with the way they have thrown themselves into the fundraising."

Chris Bush, managing director of Tesco UK, said: "One of our ambitions is to help our colleagues and customers lead healthier lives and the work we’ve been doing in partnership with Diabetes UK to raise awareness of the condition and promote healthy living is an integral part of that effort."

- The story originally said that the partnership had been extended for another year

Jenna Pudelek

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